Despite the fact that we live in an era when online marketing is king, outdoor signs still have a powerful influence on business visibility and customer engagement. Research has shown that well-designed outdoor business signs can increase foot traffic to a storefront by up to 17%, and they’re a proven way to increase brand recognition and boost sales.
One of the biggest factors that influence a potential customer’s decision to visit your business is whether or not it’s a place they trust. Customers are more likely to spend money on brands that they’ve been able to establish a relationship with, and a well-designed sign is an excellent way to communicate your brand’s identity and values.
The first thing to consider when choosing a business sign is its location and visibility. The size and design of the sign will have a direct impact on how visible it is, especially when it’s located on busy streets or a main road where motorists are traveling at high speeds. Ideally, your sign should be able to be seen from a considerable distance in order to grab the attention of passing motorists and pedestrians, and it’s also important that your sign complies with any local regulations regarding signage.
Once you’ve established a location and a design for your sign, it’s time to think about the message you want to convey. Your sign’s content should be clear and concise in order to capture the interest of passing motorists and pedestrians, and a well-designed logo will help reinforce your brand image. Using contrasting colors and textures on your sign can help enhance its visual appeal, while ensuring that the text is easily readable from different angles and distances.
Illuminated business signs are a great option for increasing your visibility and catching the attention of passersby, particularly in low-light conditions. However, you should be careful not to use lighting that overshadows or detracts from the aesthetic of your sign. It’s a good idea to test out various lighting options on your sign before making any final decisions, and it may be helpful to consult with an expert to ensure that your business’s sign is effective both day and night.
Another benefit of using an illuminated business sign is its ability to quickly update your latest marketing messages. This allows you to promote special promotions, upcoming events, and new products, which can be difficult or even impossible to do through traditional methods. This flexibility will also allow you to better track and measure the impact of your sign on business profitability. In many cases, you can see a positive impact on your bottom line within just a few months of installing your new sign.
Working with a professional sign company in Las Vegas for your outdoor signage ensures you get high-quality, eye-catching designs that effectively represent your business. Sign shops typically offer a range of services, from concept development to installation, making it easier to create signs tailored to your specific needs. By collaborating with their design experts, you can incorporate your brand’s colors, logo, and messaging into the signage, ensuring consistency with your overall identity. Their expertise in materials and finishes helps ensure the signs withstand weather conditions and remain vibrant for years.